{"product_id":"piano-marketing","title":"PIANO MARKETING","description":"\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cstrong\u003eAutore\u003c\/strong\u003e: FERRANDINA Antonio \u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eEditore\u003c\/strong\u003e: FLACCOVIO \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e \u003cstrong\u003eISBN\u003c\/strong\u003e: 9788857915227 \u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cstrong style=\"font-size: 0.875rem;\"\u003eData di pubblicazione\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e: 20\/01\/2023 \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNumero di pagine\u003c\/strong\u003e: 352 \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e-\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cstrong\u003eDescrizione\u003c\/strong\u003e:\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\u003cspan\u003eIl marketing planning rappresenta lo studio delle strategie di marketing per il lancio di un prodotto, l'avvio di una campagna commerciale, la ricerca di nuovi mercati e clienti. Questo libro esamina tutte le fasi di analisi della clientela, della concorrenza e del marketing strategico ed operativo, per arrivare a definire gli obiettivi di vendita, il budget di marketing e le fasi di implementazione e controllo. Inoltre, l'opera è integrata con un vero e proprio software, Marketing Plus, che consente di realizzare operativamente le analisi e la redazione del piano di marketing. In tal senso l'opera è rivolta a imprenditori che ricerchino uno strumento operativo valido per le proprie analisi di marketing, consulenti di marketing che necessitino di un tool efficiente ed per redigere piani di fattibilità, docenti universitari che desiderino uno strumento software per simulazioni e attività in aula.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pipYoutubeVideoScaleup\" id=\"vcwxcwqzerappipYoutubeVideoContainer\" style=\"z-index: 3; display: none;\" data-mce-style=\"z-index: 3; display: none;\"\u003e\u003cimg id=\"pipYoutubeVideoIcon\" src=\"data:image\/png;base64,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\"\u003e\u003c\/div\u003e","brand":"FLACCOVIO DARIO","offers":[{"title":"COPERTINA FLESSIBILE","offer_id":47729594532186,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0374\/8865\/6428\/files\/9788857915227.jpg?v=1741602746","url":"https:\/\/bookcityonline.it\/products\/piano-marketing","provider":"Book City On Line","version":"1.0","type":"link"}