{"product_id":"mutazione-individualista-gli-italiani-e-la-televisione-1954-2011-la","title":"LA MUTAZIONE INDIVIDUALISTA. GLI ITALIANI E LA TELEVISIONE 1954-2011","description":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cstrong\u003eAutore: \u003c\/strong\u003eGOZZINI Giovanni\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" class=\"attr\"\u003e\n\u003cstrong\u003eEditore: \u003c\/strong\u003eLATERZA\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" class=\"attr\"\u003e\n\u003cstrong\u003eCollana:\u003c\/strong\u003e Quadrante Laterza\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" class=\"attr\"\u003e\n\u003cstrong\u003eNumero di pagine: \u003c\/strong\u003e236\u003c\/div\u003e\n\u003cdiv style=\"padding-left: 30px; text-align: center;\" class=\"attr\"\u003e\u003cspan\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9788842097242\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"padding-left: 30px; text-align: center;\" class=\"attr\"\u003e\n\u003cdiv class=\"attr-last\"\u003e\n\u003cstrong\u003eData di pubblicazione:\u003c\/strong\u003e \u003cspan\u003e01\/09\/2011\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attr-last\"\u003e\u003cstrong\u003e-\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr-last\"\u003e\u003cstrong\u003eDescrizione:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr-last\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003eMolto più di tutti gli altri media che l'hanno preceduta nella storia (stampa, radio, cinema) la televisione suscita mitologie e denunce, entusiasmo e demonizzazione, assuefazione e ripulsa. Secondo il Censis l'Italia di oggi appare una società frammentata e confusa, priva di punti di riferimento forti e stabili, dove la televisione domina largamente i consumi culturali. Quasi il 70% dei cittadini le si affida (in particolare ai telegiornali) per formare le proprie scelte di voto. Giovanni Gozzini ripercorre le tappe principali dell'uso della tv da parte degli italiani. Dalla televisione top-down, pedagogica e autoreferenziale di Ettore Bernabei a una televisione bottom-up, bidirezionale che - lungo un percorso che va da trasmissioni come \"Portobello\" (1977) fino al \"Grande Fratello\" (2000) - mette in scena, celebra e mitizza l'italiano medio. Senza contare le reti private commerciali. La tesi di Giovanni Gozzini è che la tv più che determinare il mutamento ha rispecchiato, catalizzato e amplificato la 'rivoluzione individualista' esplosa negli anni '80 e celebrata dalla permanenza di Berlusconi sulla scena politica. Nonostante la televisione funzioni dappertutto nel mondo come in Italia, solo da noi è diventata soggetto politico. Così, frammentata e individualista, l'Italia sopravviverà anche dopo Berlusconi.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"z-index: 3; display: none;\" id=\"vcwxcwqzerappipYoutubeVideoContainer\" class=\"pipYoutubeVideoScaleup\"\u003e\u003cimg src=\"data:image\/png;base64,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\" id=\"pipYoutubeVideoIcon\"\u003e\u003c\/div\u003e","brand":"LATERZA","offers":[{"title":"Default Title","offer_id":34551805902892,"sku":null,"price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0374\/8865\/6428\/products\/GOZZINI.jpg?v=1742803687","url":"https:\/\/bookcityonline.it\/products\/mutazione-individualista-gli-italiani-e-la-televisione-1954-2011-la","provider":"Book City On Line","version":"1.0","type":"link"}