{"product_id":"fare-radio","title":"FARE RADIO","description":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cstrong\u003eAutore\u003c\/strong\u003e: PERROTTA Marta\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003eEditore\u003c\/strong\u003e: Dino \u003cspan\u003eAudino\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cstrong\u003eCollana:\u003c\/strong\u003e Ricerche\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cstrong\u003eNumero di pagine:\u003c\/strong\u003e 160\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003eISBN\u003c\/strong\u003e: \u003cspan\u003e9788875273682\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003eData pubblicazione\u003c\/strong\u003e: 19\u003cspan\u003e\/10\/2017\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e-\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003eDescrizione\u003c\/strong\u003e:\u003c\/div\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eOggi il mezzo radiofonico cerca di difendere il proprio territorio dalla concorrenza dei servizi di digital audio. E lo fa rafforzando le caratteristiche che l'hanno sempre contraddistinto come consumo elettivo di giovani, di pubblici colti e attenti, di fasce di popolazione dinamica e urbana. Questo lavoro racconta come la radio ha reagito al digitale e ai social media, e quali soluzioni si prospettano per il suo immediato futuro, facendo principalmente riferimento alla realtà organizzativa e alle prospettive strategiche della radiofonia nazionale. Il libro inoltre affronta le culture produttive della radio, descrivendone figure professionali, infrastrutture legali e tecnologiche, scelte distributive e promozionali. Come si costruisce il prodotto radiofonico dall'interno? Come è organizzata un'emittente? Cosa sono i formati e quanto incidono nelle strategie di posizionamento rispetto alle preferenze dell'audience? Con questo approccio si offrono al lettore competenze teoriche, tecniche e pratiche sulla radiofonia, dando modo a studenti o semplici appassionati di avvicinarsi ai mestieri della radio e dell'audio digitale.Oggi il mezzo radiofonico cerca di difendere il proprio territorio dalla concorrenza dei servizi di digital audio. E lo fa rafforzan\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"DINO AUDINO","offers":[{"title":"Default Title","offer_id":40248192368684,"sku":null,"price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0374\/8865\/6428\/products\/image_4f3bdebb-0491-4a48-bc8a-dc877f8f28ec.jpg?v=1742460946","url":"https:\/\/bookcityonline.it\/products\/fare-radio","provider":"Book City On Line","version":"1.0","type":"link"}