{"product_id":"economia-e-gestione-delle-imprese-1","title":"ECONOMIA E GESTIONE DELLE IMPRESE","description":"\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cstrong\u003eAutore\u003c\/strong\u003e: FONTANA FRANCO\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e \u003cstrong\u003eCollana\u003c\/strong\u003e: COLLANA DI ISTRUZIONE SCIENTIFICA\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eEditore\u003c\/strong\u003e: MCGRAW HILL\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e \u003cstrong\u003eISBN\u003c\/strong\u003e: \u003cspan data-mce-fragment=\"1\"\u003e9788838669170\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cstrong\u003eData di pubblicazione\u003c\/strong\u003e: 02\/02\/2017\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNumero di pagine\u003c\/strong\u003e: 553\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDimensioni\u003c\/strong\u003e: 25.2 x 2.2 x 19.8 cm\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e-\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cstrong\u003eDescrizione\u003c\/strong\u003e:\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\u003cspan\u003eQuesto manuale ha l'obiettivo di fornire in maniera organica i concetti portanti e gli strumenti operativi della gestione strategica dell'impresa, attuata nella prospettiva degli obiettivi della \"sostenibilità\". In tale prospettiva, chiarite le caratteristiche dell'impresa come \"sistema complesso\", il testo approfondisce come essa interagisce nel suo ambiente \"competitivo\", influenzata anche dalle condizioni di contesto più generali. Illustra poi il concetto e le funzioni della \"strategia\" nell'evoluzione dell'impresa e i contenuti delle strategie competitive, di collaborazione e di crescita. Questi temi sono poi utilizzati anche nella prospettiva dell'elaborazione del business model e del processo di pianificazione e posti in relazione con il patrimonio di risorse e competenze distintive dell'impresa.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"popup-para\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv style=\"z-index: 3; display: none;\" id=\"vcwxcwqzerappipYoutubeVideoContainer\" class=\"pipYoutubeVideoScaleup\" data-mce-style=\"z-index: 3; display: none;\"\u003e\u003cimg src=\"data:image\/png;base64,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\" id=\"pipYoutubeVideoIcon\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv style=\"z-index: 3; display: none;\" id=\"vcwxcwqzerappipYoutubeVideoContainer\" class=\"pipYoutubeVideoScaleup\" data-mce-style=\"z-index: 3; display: none;\"\u003e\u003cimg src=\"data:image\/png;base64,77+9UE5HChoKCklIRFIwMAgGVwLvv73vv70M77+9elRYdFJhdyBwcm9maWxlIHR5cGUgZXhpZnjvv73vv71aW++\/ve+\/vSDvv73vv73vv70oegjvv73vv71gOCZsdDvXujPvv73vv73vv70tcFJ5V1I577+977+9VO+\/vTbvv70FaEtbEjbvv73vv73vv73vv71J77+977+9JzoT77+9B0kx77+9aO+\/ve+\/ve+\/vWdb77+977+977+977+977+9LRvvv71+77+977+9He+\/vXB877+9Tu+\/vRMWTe+\/ve+\/ve+\/vTjvv73vv70L77+977+977+9Cu+\/ve+\/ve+\/vXrvv71O77+9Djnvv70QdO+\/vTgJdNqz77+977+9cV06BDnvv73vv73vv70477+9fO+\/vVfvv73vv71077+977+9Nu+\/vQjDh++\/ve+\/vWMvUEYPaHTvv73vv71waMev77+9XhxG77+977+9K++\/vXrvv73vv70ZbRHvv717F++\/vRtceO+\/vTs677+977+9KO+\/ve+\/vXfvv707U++\/vXZ377+9CjLvv73vv70g77+977+977+9aO+\/ve+\/vVh3S0Pvv70j4p+e77+9Tu+\/ve+\/vWIuPxfvv73vv73vv73vv705x55d77+9Ee+\/ve+\/vXRM77+9NO+\/ve+\/ve+\/vQsrVO+\/ve+\/vW0RX++\/vX\/vv73vv73vv71v77+9N2Hvv70K77+9de+\/vVnvv71txJktdDrvv71z77+9wpPvv73vv702bhjvv73vv73vv70K77+977+9Nu+\/vVZbcmLvv71tCxTvv71f77+9Vk8n77+977+9VQNqDu+\/ve+\/vSZsdDsWXu+\/ve+\/ve+\/vV\/jhJ4777+9Su+\/vRDGuO+\/ve+\/vUvvv70a77+977+9PQvvv71TTe+\/vdmk77+977+9MC7vv70G77+9YShy77+977+977+9CO+\/vUPvv71h77+9d33vv73vv71u77+9Be+\/vQ4I77+977+977+977+9CRZT77+977+9Gu+\/vce277+977+977+977+977+9YCZsdDvvv73vv70aLO+\/vRAV77+977+977+977+977+9AwImYW1wO++\/vQsc2Yjvv73vv70MPSZhbXA777+9UzBy67ytQO+\/vUPvv73vv71pAhvvv70i77+9SVbvv73vv70977+977+9Whvvv71uBu+\/vSwH77+9cO+\/ve+\/vQ4E77+977+9D++\/vR\/vv70JNlTvv70377+9QggxSEgh77+9El3vv70x77+9GCUqRxVx77+9JUgU77+9JFlKcsmn77+9Yu+\/ve+\/vVJOJe+\/ve+\/vUBhIe+\/vSzvv71TzrkUdFog77+977+977+977+9K0rvv73vv73vv73vv71r77+977+9Sk0177+977+9YCZndDvNt++\/vWLvv73vv71abu+\/ve+\/ve+\/vTrcv++\/vS7vv71Tz70MHjDvv73vv71HGHHvv71II++\/vTJha++\/vU0\/w4xTZu+\/vXnvv70zagfvv73XqO+\/vQpy77+9Ue+\/vQM1Rcyv77+977+9BzU077+977+9RO+\/ve+\/vUlQzIDvv73vv70M77+9RRHvv71BW++\/ve+\/vSTvv73vv70qcu+\/ve+\/ve+\/vRZOESxQ77+977+977+9dFbEgO+\/vR9s77+977+9M3Y\/yL3Eje+\/ve+\/vQg377+9DDlS77+977+9BXLvv73vv70d77+977+977+977+977+9XlZEcQsg77+9QtWpcRPvv73vv73vv73vv73vv71z77+9\" id=\"pipYoutubeVideoIcon\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv style=\"z-index: 3; display: none;\" id=\"vcwxcwqzerappipYoutubeVideoContainer\" class=\"pipYoutubeVideoScaleup\" data-mce-style=\"z-index: 3; display: none;\"\u003e\u003cimg src=\"data:image\/png;base64,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\" id=\"pipYoutubeVideoIcon\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv style=\"z-index: 3; display: none;\" id=\"vcwxcwqzerappipYoutubeVideoContainer\" class=\"pipYoutubeVideoScaleup\" data-mce-style=\"z-index: 3; display: none;\"\u003e\u003cimg src=\"data:image\/png;base64,77+9UE5HChoKCklIRFIwMAgGVwLvv73vv70M77+9elRYdFJhdyBwcm9maWxlIHR5cGUgZXhpZnjvv73vv71aW++\/ve+\/vSDvv73vv73vv70oegjvv73vv71gOCZsdDvXujPvv73vv73vv70tcFJ5V1I577+977+9VO+\/vTbvv70FaEtbEjbvv73vv73vv73vv71J77+977+9JzoT77+9B0kx77+9aO+\/ve+\/ve+\/vWdb77+977+977+977+977+9LRvvv71+77+977+9He+\/vXB877+9Tu+\/vRMWTe+\/ve+\/ve+\/vTjvv73vv70L77+977+977+9Cu+\/ve+\/ve+\/vXrvv71O77+9Djnvv70QdO+\/vTgJdNqz77+977+9cV06BDnvv73vv73vv70477+9fO+\/vVfvv73vv71077+977+9Nu+\/vQjDh++\/ve+\/vWMvUEYPaHTvv73vv71waMev77+9XhxG77+977+9K++\/vXrvv73vv70ZbRHvv717F++\/vRtceO+\/vTs677+977+9KO+\/ve+\/vXfvv707U++\/vXZ377+9CjLvv73vv70g77+977+977+9aO+\/ve+\/vVh3S0Pvv70j4p+e77+9Tu+\/ve+\/vWIuPxfvv73vv73vv73vv705x55d77+9Ee+\/ve+\/vXRM77+9NO+\/ve+\/ve+\/vQsrVO+\/ve+\/vW0RX++\/vX\/vv73vv73vv71v77+9N2Hvv70K77+9de+\/vVnvv71txJktdDrvv71z77+9wpPvv73vv702bhjvv73vv73vv70K77+977+9Nu+\/vVZbcmLvv71tCxTvv71f77+9Vk8n77+977+9VQNqDu+\/ve+\/vSZsdDsWXu+\/ve+\/ve+\/vV\/jhJ4777+9Su+\/vRDGuO+\/ve+\/vUvvv70a77+977+9PQvvv71TTe+\/vdmk77+977+9MC7vv70G77+9YShy77+977+977+9CO+\/vUPvv71h77+9d33vv73vv71u77+9Be+\/vQ4I77+977+977+977+9CRZT77+977+9Gu+\/vce277+977+977+977+977+9YCZsdDvvv73vv70aLO+\/vRAV77+977+977+977+977+9AwImYW1wO++\/vQsc2Yjvv73vv70MPSZhbXA777+9UzBy67ytQO+\/vUPvv73vv71pAhvvv70i77+9SVbvv73vv70977+977+9Whvvv71uBu+\/vSwH77+9cO+\/ve+\/vQ4E77+977+9D++\/vR\/vv70JNlTvv70377+9QggxSEgh77+9El3vv70x77+9GCUqRxVx77+9JUgU77+9JFlKcsmn77+9Yu+\/ve+\/vVJOJe+\/ve+\/vUBhIe+\/vSzvv71TzrkUdFog77+977+977+977+9K0rvv73vv73vv73vv71r77+977+9Sk0177+977+9YCZndDvNt++\/vWLvv73vv71abu+\/ve+\/ve+\/vTrcv++\/vS7vv71Tz70MHjDvv73vv71HGHHvv71II++\/vTJha++\/vU0\/w4xTZu+\/vXnvv70zagfvv73XqO+\/vQpy77+9Ue+\/vQM1Rcyv77+977+9BzU077+977+9RO+\/ve+\/vUlQzIDvv73vv70M77+9RRHvv71BW++\/ve+\/vSTvv73vv70qcu+\/ve+\/ve+\/vRZOESxQ77+977+977+9dFbEgO+\/vR9s77+977+9M3Y\/yL3Eje+\/ve+\/vQg377+9DDlS77+977+9BXLvv73vv70d77+977+977+977+977+9XlZEcQsg77+9QtWpcRPvv73vv73vv73vv73vv71z77+9\" id=\"pipYoutubeVideoIcon\"\u003e\u003c\/div\u003e","brand":"MCGRAW HILL","offers":[{"title":"COPERTINA FLESSIBILE","offer_id":40664732041260,"sku":null,"price":48.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0374\/8865\/6428\/products\/153_a75714f7-0c8d-4b18-9e6b-ecbb43d01dde.jpg?v=1742404577","url":"https:\/\/bookcityonline.it\/products\/economia-e-gestione-delle-imprese-1","provider":"Book City On Line","version":"1.0","type":"link"}