{"product_id":"copia-del-figure-come-funzionano-le-immagini-dal-rinascimento-a-instagram-ediz-illustrata","title":"CROMORAMA. COME IL COLORE HA CAMBIATO IL NOSTRO SGUARDO. EDIZ. A COLORI","description":"\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cstrong\u003eAutore\u003c\/strong\u003e: \u003cspan data-mce-fragment=\"1\"\u003eFALCINELLI RICCARDO\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cstrong\u003eEditore:\u003c\/strong\u003e EINAUDI\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eCollana\u003c\/strong\u003e: \u003cspan data-mce-fragment=\"1\"\u003eEINAUDI. STILE LIBERO EXTRA\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9788806235932\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eData de pubblicazione: \u003c\/strong\u003e26\/09\/2017\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cdiv class=\"popup-para\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNumero di pagine\u003c\/strong\u003e: 470\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan class=\"a-text-bold\"\u003e-\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDescrizione\u003c\/strong\u003e:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"attr\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"clearBoth\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"clearBoth\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"popup-para\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\" data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"popup-para\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter\"\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003eNella società delle immagini il colore informa, come nelle mappe. Seduce, come in pubblicità. Narra, come al cinema. Gerarchizza, come nelle previsioni del tempo. Organizza, come nell'infografica. Valorizza, come nei cosmetici. Distingue, come negli alimenti. Oppone, come nella segnaletica stradale. Si mostra, come nei campionari. Nasconde, come nelle tute mimetiche. Si ammira, come nelle opere d'arte. Infine, nell'esperienza di ciascuno, piace. Tutto questo accade grazie a qualche tecnologia. In primis quella dei mass media, che comunicano e amplificano le abitudini cromatiche. Il pubblico osserva, sceglie, impara; Finché queste consuetudini non standardizzano la percezione e il colore comincia a parlare da solo, al punto da sembrare un fatto naturale. Perché le matite gialle vendono di più delle altre? Perché Flaubert veste di blu Emma Bovary? Perché nei dipinti di Mondrian il verde non c'è mai? E perché invece Hitchcock lo usa in abbondanza? Intrecciando storie su storie, e con l'aiuto di 400 illustrazioni, Falcinelli narra come si è formato lo sguardo moderno, attingendo all'intero universo delle immagini: non solo la pittura, ma anche la letteratura, il cinema, i fumetti e soprattutto gli oggetti quotidiani, che per la prima volta ci fa vedere in maniera nuova e inconsueta. Tutte le società hanno costruito sistemi simbolici in cui il colore aveva un ruolo centrale: pensiamo al nero del lutto, al rosso del comunismo o all'azzurro del manto della Madonna. Ciò che di straordinario è accaduto nel mondo moderno è che la tecnologia e il mercato hanno cambiato il modo in cui guardiamo le cose, abituandoci a nuove percezioni. Visto su uno smartphone, un affresco risulta luminoso come una foto digitale. Le tinte cariche e brillanti dello schermo sono ormai il parametro con cui valutiamo la purezza di ogni fenomeno cromatico. Chi ha conosciuto il colore della televisione, insomma, non può più vedere il mondo con gli occhi del passato. Magari non ne siamo consapevoli, ma abbiamo in mente il giallo dei Simpson anche di fronte a un quadro del Rinascimento. \"Cromorama\" ci racconta come oggi il colore sia diventato un filtro con cui pensiamo la realtà.Nella società delle immagini il colore informa, come nelle mappe. Seduce, come in pubblicità. Narra, come al cinema. 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id=\"_1_WAR_fastlinkcatalogportlet_order-history\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv id=\"_1_WAR_fastlinkcatalogportlet_order-history\" class=\"information-table\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"information-table\" id=\"_1_WAR_fastlinkcatalogportlet_order-history\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv id=\"_1_WAR_fastlinkcatalogportlet_order-history\" class=\"information-table\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"popup-para\"\u003e\n\u003cdiv class=\"upper-first-letter read-more-abstract\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"_1_WAR_fastlinkcatalogportlet_order-history\" class=\"information-table\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearBoth\"\u003e\n\u003cdiv class=\"clearBoth\"\u003e\n\u003cdiv 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